The Valor do Tempo Group was created in 1994 in Seia and first came into the public eye in 2002 when it opened the Museu do Pão (Bread Museum). Over 25 years after its foundation, the Group favors an integrated economic approach based on the added value of handmade products, through an alternative interpretation of the economy that puts Man and his concerns at the heart, with the concept of Added Value as its motto.

To ensure the proper appreciation of the historical Portuguese products with which it works, the Group prefers a strong proximity to the final consumer through the tourism and leisure sectors. It operates 44 spaces in Portugal through 14 flagship brands: Museu do Pão, Museu da Cerveja, Casa Portuguesa do Pastel de Bacalhau, Quinta da Lagoa, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Comur, Mundo Fantástico da Sardinha Portuguesa, Hästens Sleep Spa – CBR Boutique Hotel, A Brasileira do Chiado, Mensagem de Lisboa, Joalharia do Carmo and Figurado de Barcelos – O Valor do Tempo.