Group O Valor do Tempo
The world has never been so Portuguese
The Valor do Tempo Group was created in 1994 in Seia and first came into the public eye in 2002 when it opened the National Bread Museum. Over 25 years after its foundation, the Group favours an integrated economic approach based on the added value of handmade products, such as the preserves produced by the hundreds of women who work in the Comur factory or by the shepherds looking after the Casa Portuguesa do Pastel de Bacalhau’s own herd.
To ensure the proper appreciation of the historical Portuguese products with which it works, the Group prefers a strong proximity to the final consumer through the tourism and leisure sectors. It operates 35 spaces in Portugal through ten flagship brands: Museu Nacional do Pão, Museu da Cerveja, Casa Portuguesa do Pastel de Bacalhau, Quinta da Lagoa, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Comur (including O Mundo Fantástico da Sardinha Portuguesa and Fábrica das Enguias brands), Hästens Sleep SPA – CBR Boutique Hotel and A Brasileira do Chiado.
By keeping focused on increasing value and the long-term perspective, O Valor do Tempo Group values investment opportunities and partnerships that share the same vision, through an alternative interpretation of the economy that puts Man and his concerns at the heart, with the concept of Added Value as its motto.